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05/04/09--22:36: Long Live Engagement (chan 1631568)

I’ve been following this idea around my head for the last week: “All media is social.” It did not start out as a mantra, it started as more of a “i think i think this” kind of idea. Clear, huh? A year ago, I began speaking on the topics of social networks/social media/social influencers and [...]


05/07/09--07:13: Sometimes Half is Enough (chan 1631568)

A big budget + a trusting client willing to take creative risks = the dream project. We live for it in advertising. They are rare, and they are precious. Last week, I met a couple of guys who are living half of that dream, working on micro-budget projects that are seriously funky. Rhett&Link are the [...]


05/08/09--12:49: Almost Everything I Know About Social, So Far…. (chan 1631568)

…Can be found in these amazing presentations that aren’t mine.


05/19/09--07:11: How Many Times Do I Have To Tell You That It’s Bad to Drink and Drive? (chan 1631568)

I love It! I love when clients understand that the heart is what matters in advertising. People do not connect over reason, they connect over feeling. Sure, stating a compelling argument (price, quality, service) has proven to be an effective tactic in mass communication, but in our era of consumer control, businesses need to focus [...]


06/10/09--23:17: Advertising Shortcuts: Cheating Songs (chan 1631568)

Clorox Fashionably Clean : Featuring : Thao – Bag Of Hammers I fall for it every time. There is no denying the fact that it is cheating, but I still fall for it: A commercial rolls onto the screen and it carries a friend of mine along with it, and I’m hooked. I connect. Advertising [...]


09/09/09--07:47: Why Social Media Marketing Is Not For You (chan 1631568)

Here is the modern version of advertising’s dirty little secret: Social media marketing is not for you. OK, that is not entirely accurate – let me temper the statement a bit: Most likely, social media marketing is not for you. It is time to put the brakes on the rush to go social – at [...]


11/10/09--23:20: No, The Client Is Not Always Right. (chan 1631568)

Why does it feel so wrong to say the client is not always right? Take a job in advertising, and if you don’t learn this fact by the end of your first month, you are probably too much of a people pleaser and you should move on to another career. I’m not trying to be [...]


10/06/10--08:10: The Heart of Social Engagement (chan 1631568)

Over the past few weeks, I’ve been very impressed by the quality of the discussion that is happening around the topic of Social CRM. The momentum has been building for years, and it appears that we are about to see wholesale adoption of significant marketing via social media. As @jowyang’s The Fifteen Classes of the [...]


11/05/10--07:38: Southwest Airlines’ Social Engagement Success – It Works Because It’s Natural (chan 1631568)

If you want to know why Southwest Airlines does social engagement so well, all you have to do is take a look at their corporate culture. Last Friday, during a visit to their headquarters in Dallas for their Halloween celebration, I got a first-hand look inside the true corporate culture of Southwest. I wasn’t seated [...]


11/18/10--08:52: Facebook Deals Unboxed – What We Learned By Giving Away Free Donuts (chan 1631568)

Location Marketing has been gaining momentum for the last few years through location-based services like Yelp, Foursquare and Gowalla, and just as Social Engagement burst into the boardroom in 2008, Location Marketing is set for the same explosion in 2011. With Facebook’s recent introduction of Deals, Location Marketing has begun to receive mainstream attention. In [...]